Temptation Positano, fashion design, Amalfi Coast, Italy
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The Amalfi Coast’s textile temptations

Few places in Italy are as picturesque as the Amalfi Coast – and that says a lot. The sight of the myriad little white houses of the fishing villages on the coast’s cliffs sprawling out as far as the eye can see is breathtaking. The terraced gardens where lemons are grown for the world-famous limoncello contrasting with the azure blue Thyrrhenian Sea are a sensory experience synonymous with summer.

The region, in the province of Salerno, is known for these abovementioned characteristic sights, but also for its traditional craftsmanship. One of UNESCO’s World Heritage Sites, the Amalfi Coast has given the world Majolica painted pottery is home to master pizza makers, and numerous villages sell local arts and crafts.

Building on this heritage, Temptation Positano is a fashion brand that translates the golden moments of an Amalfi summer into its garments. Drawing inspiration from these unique locations, Temptation Positano produces all its garments in picture-perfect Positano. Broderie anglaise, macramé, linen and silk are the materials the brand’s pieces are often made of, rigourously hand-sewn by local workers.

For the last 40 years, Temptation Positano has been creating these ‘Made in Italy’ garments that are produced right there at every stage of the process by small Italian firms – a real rarity these days.

Temptation Positano, fashion design, Amalfi Coast, Italy Temptation Positano, fashion design, Amalfi Coast, Italy
Temptation Positano, fashion brand, Amalfi Coast Temptation Positano, fashion brand, Amalfi Coast

For those traveling in pursuit of the sun along the Amalfi Coast, there’s no more suitable brand to pick up a piece from and be spotted in while holidaying. The light and bright fabrics and colours are easy to move in while climbing the villages’ many steps, and the silhouettes are dressy enough for a chic restaurant visit afterwards.


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