White Line Hotels® is a cool edit of
50+ curated hotels that are worldly with a sense of being local. Our collection flirts with luxury & lifestyle, all touched by creativity, they each challenge monotony with just enough attitude to be fun, relaxed places – cast only for their neighbourhoods.


The Culture Kids – 12 creative hotels of coveted art, well-turned books, music & theatrics – meet the cool boho dens of Europe.

Get the low-down on little dens of creativity, art & well turned books and playfulness - each of these hotels plays host to countless cultural events. Meet the custodians of local talent, where boho meets highbrow - eclectic places that have culture naturally at their heart.

Hotel in Brig Switzerland reopens – Sneak interiors preview of the all-new design: Hotel de Londres.

We love that combo of old crusty heritage and sleek modern urban styling and we couldn't wait any longer to share a sneak preview of the mood-boards. Opening in just a couple of weeks, this new hotel is all about Belle-époque demure meets edgy design playing on the history of the hotel being once popular with English Gentlemen climbers (hence the unusual name of the hotel).

sommer.frische.kunst 2015, Summer Art Festival Bad Gastein, Austria

Cool contemporary Arts-in-Residency hits Austria's Alpine Spa Town, Bad Gastein. This mountain valley plays host to edgy young artists throughout the summer, an art festival known as sommer.frische.kunst. Take up your own creative residency at the cool hotel duo: Haus Hirt & Hotel Miramonte Bad Gastein's stylish dens of choice.

CERVO Zermatt – New gourmet hotspot, Puro Restaurant – Alpine cuisine of the Matterhorn in cool designer style.

Gleaming in white, woods, antlers & thick textiles Zermatt gets another new restaurant on the gastro dining scene - The Cervo Mountain Boutique Resort launches a revamped PURO RESTAURANT - set to be the hottest seats in Zermatt for fun times - all deliciously alpine with club house classics.