Follonico, Montefollonico, Tuscany

Rustic, Urbane Lux

Tuscany / Italy

The Great British Outdoors with Style

Highlands / Scotland

The Great British Outdoors with Style

Lake District / England

Meet the creative Luxurians

Vigilius Mountain Resort
Luxury design suite in whites at The Greenwich Hotel Tribeca New York, style created by Axel Vervoordt

Suite Dreams

New York / USA
Luxury design suite in whites at The Greenwich Hotel Tribeca New York, style created by Axel Vervoordt

Suite dreams

Merano / Italy
Aenaon Villas Santorini, Greece, caldera, pool
Love Nests, boutique hotels of romance from White Line Hotels, Masseria Cimino Puglia, creative hotel rooms
White Line Hotels - Creative hotel interiors, Scotland, Killiehuntly, Farrow & Ball blue

The Black Beauty

Donegal / Ireland

The Black Beauty

South Tyrol / Italy

Chillax in Style

Masuria / Poland
White Line Hotels - Stylish hotel with design detailing, luxury elements, Scotland
White Line Hotels - creative boutique hotels, Sant Francesc Hotel Singular, Palma de Mallorca
Royal Copenhagen
White Line Hotels - Alpine Boutique Hotels, style, design, hotel interiors
White Line Hotels - creative boutique hotels, Haus Hirt, Bad Gastein
White Line Hotels - luxury boutique hotels, Ett Hem Stockholm, Sweden, interior design, style

Welcome to White Line® Hotels - a tightly edited collection of style hotels, boutique retreats & design hubs that creatively flirt with crafted luxury & chilled lifestyle. If you love interiors, style and soul then this collection is curated just for you. All handpicked, so they, like us, are special, and are just pleasingly,

Welcome to White Line® Hotels - a tightly edited collection of boutique hotels, style retreats & design hubs that creatively flirt with crafted luxury & chilled lifestyle. If you love interiors, style and soul then this collection is for you.



Get clued up on our natural ALPINE TRAVEL EDIT - cool dens and mountain porn pair with living with heart, this is the Alps as we love it.

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The Dolomite Mountains in South Tyrol - Travel in the Alps, White Line Hotels

Culture Kids

Dens of creativity, art and playfulness, each of these hotels plays host to countless cultural events, where boho meets highbrow.

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Creative hotel guest book with drawing about a stay, culture travel and art, little details


A smooth genre of luxury hotels that bring an urban touch and neu luxe together: Old-school quality with a relaxed contemporary feel.

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Luxury Hotel interiors, luxurian lifestyle, red velvet seating designed by Jacques Garcia in Paris

Unwaxed Lemons

Crash pads that capture the essence of the Mediterranean. Small, luxuriously-crafted boutique hotels and villa retreats that are built and run on local passion.

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Mediterranean escapes, gardens, landscape, sun, sea, holiday, luxury, White Line Hotels

Salt & Turf

Bijou refuges crafted deep in the countryside or clinging to the wild coastline, these hideaways bring style to the gems of nature.

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Countryside, romantic photo of panoramic landscapes, nature, holidays, escape, travel


We at White Line® Hotels get excited about finding interesting places to stay that share our passion for boutique style, creative luxury, design and aesthetic. Welcome to our style collection of travel for hotels, villas and cute B&Bs.

Chez Vrony Pop up bar and restaurant Widder Hotel on Rennweg Zurich

Chez Vrony Pop-up in Zurich

Zurich – Chez Vrony winter popup hits the Widder Hotel in old town Zurich. The iconic alpine restaurant from the slopes of Zermatt have teamed up with Ruinart Champagne and the Widder to create another winter wonderland legend - Doors open Nov 09th through to February.

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Flims Laax Falera in Graubünden, Switzerland, snow covered Alpine Ski Resort The Hide Hotel
Flims, Grisons

The Hide

A chilled habitat of modern alpine vibe, this ski bolthole is dapper, plush and Martini cool. A suave lair of modern alpine style that flirts with the traditions of the Alps and is the perfect habitat for the ski fraternity and summer activity junkies.

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Luxury Villa Charissa Santorini designed in white, view to the Caldera from Aenaon Villas, white architecture view of Aegean, Designed by Elly Alexiou (Architect) and Maria-Christina Alexiou

Fabulous new Villa-Suite on the island of Santorini

Villa Charissa is a new addition to the hip, designer-cool Aenaon Villas Santorini. Built in the same traditional island’s cave house style, locally called “yposkafa”, Villa Charissa is a luxury suite that cascades into tiers all cocooned in a rigorous aesthetic of pure white, smooth polished cement and a tinge of volcanic black for added drama.

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Mezi Plutky Boutique Hotel in the Carpathian Mountain range of Beskydy offers cool design accommodation in the Moravian-Silesian region of the Czech Republic

Mezi Plůtky

Set against the forested Beskydy (Beskids) range in the Carpathian Mountains, this 200-year-old designer hideaway fosters modern Czech county living whilst giving heritage a hug, decked in whites, linens and twisted rafters.

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Wes Anderson & Juman Malouf create the exhibition ‘Spitzmaus Mummy in a Coffin and other Treasures’ Vienna.

Wes Anderson and Juman Malouf turn their attention to the Kunsthistorisches Museum’s collection

Wes Anderson joins forces with his partner Juman Malouf, a designer and illustrator for theatre, film and fashion, as well as a novelist in creating
the exhibition ‘Spitzmaus Mummy in a Coffin and other Treasures’ at the Kunsthistorisches Museum in Vienna.

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Vinter/Winter Jazz Festival Copenhagen 2019, Denmark

Copenhagen’s Winter Jazz Festival 2019

Copenhagen's Vinter (Winter) Jazz Festival kicks off this February and runs for almost the whole month, now there's some toe tapping hygge throughout the cool capital of design.

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IKAT Blue & white textile from Mallorca, that bears a characteristic pattern obtained by the process of resist dying, and the island of Mallorca is the only place where you can still visit family-run workshops that have been operating for over 160 years.

Ikat: a positive history of cultural exchange

When wandering Mallorcan village streets, a specific type of fabric will catch your eye – the blue & white fabric called Ikat. It bears a characteristic pattern obtained by the process of resist dying, and the island of Mallorca is the only place where you can still visit family-run workshops that have been operating for over 160 years.

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Breac.House Donegal Ireland- small design Bed & Breakfast at Horn Head Peninsula, coastline and mountains of Ulster.
Donegal, Ireland


A short drive northwards from the wild sandy beaches, the tiny design den Breac.House lies secluded within the Horn Head peninsula. Created to blend seamlessly in with its surroundings, the house allows County Donegal’s mountainous yet green landscape in via the many windows and terraces.

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Dinky Luxe: Small Design Hotel Italy - Follonico, exteriors at this small luxury guesthouse in Tuscany

(Y)our Top 10 Dinky Luxe Hotels

Our top 10 small boutique hotels brimming with design, luxury, character, and distilled with local charm - this is beyond B&B, this is Dinky Luxe.

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The Pavilion at Lamb's House | B&B Gusthouse Leith Edinburgh Scotland | White Line Hotel
Edinburgh, Scotland

The Pavilion at Lamb's House

Adjoining one of Leith’s finest early 17th century merchant houses, you can rent the complete Lamb's House. Beautifully restored, this project of conservation lets the heritage peak through the Farrow & Ball eggshell tones and sleeps up to six guests.

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Philipp Patzel and Adolf Krischanitz on a colourful block rug by Adolf Krischanitz for Hotel Altstadt's interior design of room 64

Architect Adolf Krischanitz creates his Suite at the Altstadt Hotel Vienna

Peek into our Hotel Altstadt Vienna interior design series at room 64, this time designed by celebrated Viennese architect, Adolf Krischanitz.

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MAAT, architecture, art, Lisbon, museum, Portugal

Lisbon’s MAAT – Architecture, Art & Tech

Lisbon's sleek MAAT is the city's latest cultural hub, where the worlds of architecture, art and tech collide - a museum of force in glazed ceramic form.

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Dinky Luxe: Small Design Hotel Scotland - Killiehuntly Farmhouse, boutique blue interiors at this small luxury guesthouse in the Scottish Highland - /bedroom in Farrow ball blues


Handmade design sleeps with the heritage in-laws in this family of thread counts, crafted furnishings and heaps of creativity – small, luxury & the ever so beautiful tiny boutique hotels, guesthouses and design B&B.

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Hasselblad, Instagram, Gothenburg, Swedish, photography, black and white

Hasselblad: Instagram influencer avant-la-lettre

A Swedish Instagram influencer born long before his time, Gothenburg’s photography icon, Hasselblad, could never have fathomed the impact he would one day have.

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Villa Flor, Hotel, Upper Engadin, design, Alps, ski
Engadin, Grisons

Villa Flor

Unapologetically vivid, this preferred pad of intellect and creativity is awash in Art Nouveau flamboyance tamed with clever 1950’s-inspired design interventions. A stylishly cool home of the arts, brushed with boldness.

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The Scandinavians - Surfing in Stockholm


Meet the Scandinavians - read our guide to the style vikings of hotels, design, architecture, food, fashion, culture and music from Nudie, Artic Reindeer, Surfing in Stockholm to staying dry with Stutterheim.

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Schgaguler Hotel Castelrotto in Alpe di Siusi South Tyrol designed by Peter Pichler Architecture
Alpe di Siusi, South Tyrol

Schgaguler Hotel

The Schgaguler Hotel is a modern pearled white luxury resort in the UNESCO heritage-protected mountain village of Castelrotto. The interior design is eminently simple: floor-to-ceiling windows, bespoke carpentry, and a clean Alpine aesthetic that borrows from Italian design, the Danish principals of Hygge and a touch of sweet sophistication in the Japonesque detailing.

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Galery69 Design Hotel overlooks the Wulpinskie Lakes of Warmia & Masuria, placid lakes of Poland, creative retreats, chill time on the water
Masuria, Poland

Hotel Galery69

A crafted narrative of art, design and nature that sits lakeside wrapped in a dense forest cloak of the Polish Lake Districts of Warmia and Masuria. A decidedly laid-back designer escape, Galery69 is a working creative hub for artisans, a nature-loving nest for adventurists and a bolthole for urbanites seeking lush downtime on Lake Wulpinskie.

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North Coast 500 - the driving route through Scotland's Highlands

North Coast 500 - Highlands’ Open Road

One of Scotland’s most beautiful coastal routes – and indeed the Highlands’ answer to Route 66 – take a drive around the North Coast 500 and sweep your way through 500 miles of varied, rugged natural beauty of the sort that only Scotland could ever really claim as its own.

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Il Cannito boutique guesthouse in the lush hillside location backing on to the Cilento & Vallo di Diano National Park
Cilento, Italy

Il Cannito

A tiny redoubt of stripped, twisted beams, limestone walls and a modern interior. There’s an air of chilled lux to this aged – and much loved – restored monastery, which perches on a verdant hillside overlooking the temples.

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Gaîté Lyrique Paris - Digital Age Fuses with Tradition

No longer the eyesore of Paris’s 10th Arrondissement, the newly renovated Gaîté Lyrique is a pulsating centre of digital art, music and electronics. The original building was constructed in 1862 and was a visual declaration of Napoleon Bonaparte’s showy extravagance. Over the next 100 years it fell into a slow decline.

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Charles Kuonen Suspension Bridge Zermatt, Switzerland

Zermatt’s Record-Breaking Design Bridge

Step on to Switzerland’s latest feat in extraordinary architecture and design and swing sky-high on the world’s longest pedestrian suspension bridge at 1621ft (494m), the Charles Kuonen Suspension Bridge hangs at breath-taking heights over the Zermatt and Grächen valley.

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Papirøen, Paper Island in the harbour of Copenhagen, Demnark, new visitor artistic attraction

Copenhagen Contemporary takes Paper Island to new heights

New - Papirøen, or Paper Island (next to the Opera) is the newest culture-art space, a must see visit in the harbour of Copenhagen, Denmark. Copenhagen Contemporary have taken over the space, expect artistic installations, street food and creative hubs.

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HECHT!, organic, food, foodie, austria, zen, goldegg, der seehof

An Organic Foodie filled with Austrian Zen

Beside the waters of the beautiful Goldegg Moor lake in Austria, just south of Salzburg, sits the quietly impressive HECHT! organic restaurant and Der Seehof hotel.

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ANKER Chocolate Copenhagen

Copenhagen’s ANKER Chocolade

Copenhagen has long been a certified cool cat on the world foodie stage, yet it is Vesterboro’s pioneering ANKER Chocolade (with a Michelin-experienced chef at the helm) that demands a big space on your chocolate to-do list.

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The Traubel Family - owners of the Hubertus alpin lodge & spa in Allgäu, Bavaria
Allgäu, Bavaria

Hubertus alpin lodge & spa

An epic mountain setting that could easily inspire a novel or two, this is a sleek Bavarian bolthole where the past cuddles up to organic modernity. Hand-finished in every detail, this is Alpine living with a fashionable edge, all authentically wrapped in natural woods, stitched linens and fluffy sheepskin throws.

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Lake, Ullswater, Lake District, Cumbria, nature, wordsworth, England, countryside

Wordsworth’s Lake District

Retreat to a hidden Lake District landscape at Wordsworth's beautiful Lake Ullswater, the inspiration behind his famous poem, "I wandered lonely as a cloud".

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Weisses Kreuz, South Tyrol, Italy

Style Edits – Cool Alpine Hotel interiors of contemporary style

This is all about the mix of traditional Alpine style, synonymous with mountainous living and the contemporary hand of private hoteliers. We pulled together a cool style edit of those places that take the traditional dipped into urban sleekness adding a dash of modernity.

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