White Line Hotels® is a cool edit of
50+ curated hotels that are worldly with a sense of being local. Our collection flirts with luxury & lifestyle, all touched by creativity, they each challenge monotony with just enough attitude to be fun, relaxed places – cast only for their neighbourhoods.


Joan Miró – Wall, Frieze, Mural – Kunsthaus Zürich, Switzerland.

‘Joan Miró – Wall, Frieze, Mural’ is already being hailed as a groundbreaking, must-see, art exhibition at the Kunsthaus Zurich - 2 October 2015 until 24 January 2016.

Alpine Mountain Biking in the Dolomites – Cycling adventures by the Lagació Hotel Mountain Residence – South Tyrol, Italy.

Adventure cycling through the Alps is in itself a wondrous experience – pedalling the heights through the UNESCO Dolomites is the peak (no pun intended) and is surely on every cycle-adrenalin-junkies’ bucket list.

The Culture Kids – 12 creative hotels of coveted art, well-turned books, music & theatrics – meet the cool boho dens of Europe.

Get the low-down on little dens of creativity, art & well turned books and playfulness - each of these hotels plays host to countless cultural events. Meet the custodians of local talent, where boho meets highbrow - eclectic places that have culture naturally at their heart.

Hotel in Brig Switzerland reopens – Sneak interiors preview of the all-new design: Hotel de Londres.

We love that combo of old crusty heritage and sleek modern urban styling and we couldn't wait any longer to share a sneak preview of the mood-boards. Opening in just a couple of weeks, this new hotel is all about Belle-époque demure meets edgy design playing on the history of the hotel being once popular with English Gentlemen climbers (hence the unusual name of the hotel).