La Maison De Grisogono creates luxury jewellery designs famed for their lavish and playful style, legendary icon collections and an avant-garde ethos that seeks ‘the beauty in audacity’.
With an aura of timelessness and authority that seems a given for any luxury brand based along Geneva’s high-end shores, luxury jewellery house De Grisogono is relatively young for its design legend status – it was founded in Geneva, yes, but as recently in 1993.
This does nothing, however, to dull the provenance, design or glamour of De Grisogono’s sparklingly witty stones. Founded by Fawaz Gruosi, a black diamond specialist, De Grisogono named his jewellery maison after a fellow founder’s mother, who had been the Marquise de Grisogono.
Gruosi saw the potential in gemstones that tradition had previously disregarded or neglected, and embarked on a mission to create ground-breaking styles of out there, extravagant and yet always elegant designs that have since appealed to the many women who flock to Geneva’s shores and value the unexpected and original side of Haute Joaillerie.
22 years on, De Grisogono has made its luxury mark. Following Gruosi’s philosophy, “I think in volumes, I imagine in colours, I design in lights”, De Grisogono is a bastion for jewellery design and pieces that are ‘anti-commercial’, that defy the boundaries of what is traditionally perceived as beautiful.
Bold gemstones sit in unison with strong, sculptural shapes while vibrant leather wristbands characterize De Grisogono’s striking timepieces, some of which are smartwatches in collaboration with Samsung – proof of De Grisogono’s commitment to staying ahead of the curve.
The clever design marriage between centuries of savoir-faire with contemporary design and technology is what allows De Grisogono to distinguish itself next to the venerable jewellery houses in Geneva. Visit the De Grisogono’s first boutique on the Rue du Rhône, a 15 minute drive away from La Réserve Hotel and Spa in Bellevue-Geneva, oh, and be sure to take your credit card.
For more luxe vibes in sunny Geneva, the only place to lay your head is La Réserve Genève Hotel and Spa. A bright bastion of luxury, style and private exclusivity sitting right on the shoreline of Lake Geneva, La Réserve Genève boasts five restaurants (Michelin stars included), an elegant Summer Lodge and a private Motoscafo to boat you in to Geneva - and De Grisogono, should you wish, in utter Swiss style.
If shopping the luxury life makes your credit card zing, then have a peek at our travel journal and read all about the luxury (and buy-able) Private Choice art collection in Paris, or for exclusive rusticity and a whole lotta Rome soul, Nora P's vintage store in Italy's capital.
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