At a time when a number of Scandianavian fashion brands were building the influential fashion houses that are now synonymous with minimal but casual Scandi style, a small shop in Copenhagen was quietly making a name for itself, too.
In 1993, in the Danish capital’s Latin Quarter, Klaus and Preben Samsøe, two brothers, started selling jewellery and premium T-shirts, initially for men only.
The brand had a singular design that was still so recognizably Scandinavian that its potential didn’t go unnoticed. After just 7 years of being in business, Peter Sextus and Per-Ulrik Andersen, acquired Samsøe & Samsøe – no small feat for a young brand operating in a relatively small market.
The millennium proved to be a turning point of steady growth and success, as the duo transformed Samsøe & Samsøe into an international fashion house focusing on contemporary clothes, footwear and accessories for men and women.
So what differentiates Samsøe & Samsøe from your typical Scandinavian brand? The clue may well be its founding district, the Latin Quarter, which seems to have infused this fashion brand with a wearable street style sensibility that is just on the right side of utilitarian.
Think silk, suede, cashmere and mohair for pieces that are fluid and comfortable, accessible yet always impeccably made, styled with respect for heritage and craftsmanship – and this goes for both the men’s and women’s collections.
There’s simply no better attire to explore Denmark's Copenhagen with: refined but not precious, Samsøe & Samsøe is made for cosmopolitan travellers who don’t settle for anything less than quality – but interpreted with a casual and distinctive slant: exactly the vibe of the Sanders hotel, set to open this summer. Of a similar uncomplicated, classic beauty to Samsøe & Samsøe, the townhouse is elegant in a stylish, interesting way – sure to become Copenhagen’s newest cultural hotspot.
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