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Saanen, in the Canton of Berner Oberland, is the understated sister of nearby Gstaad’s flash. Here, 16th Bernese-style architectural allure gives off an air of cultural sophistication. Sample local Bergkäs cheese in a vintage wooden clad restaurants, or simply enjoy the thriving local music scene.
Ski nearby in the Saanenland, one of the largest areas in the Alps - offering over 250km of pistes at altitudes up to 3000m - and for the more adventurous, glacier and helicopter skiing is also possible.
With four nearby airports, come for a relaxed weekend far away from the hustle and bustle, chill in the mountains.
This is all about the mix of traditional Alpine style, synonymous with mountainous living and the contemporary hand of private hoteliers. We pulled together a cool style edit of those places that take the traditional dipped into urban sleekness adding a dash of modernity.
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A bijou design hotel laced in a plush hipness of crushed velvets, soft
linens, aged oak beams and lovely quirky accessories – a dash of peacock
blue, gold, burgundy and teal usher a signature of urban cool to this
120-year-old dairy warehouse.
A chilled habitat of modern alpine vibe, this ski bolthole is dapper, plush and Martini cool. A suave lair of modern alpine style that flirts with the traditions of the Alps and is the perfect habitat for the ski fraternity and summer activity junkies.
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The designer cool cat of the Alps, this appealingly smart modern lodge opts for a stylish clubhouse vibe alongside re-worked rustic elements. This is all about the luxury of the Alps – traditions and respect, bubbling with fun. A fashionable hideaway with trendsetting, popular eateries, all tucked away close to the Matterhorn.
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Once the grand resting spot for the weary English mountaineer brigade heading high up the Alps, this wonderful historic spot has been brought smack up to date and is the creative hub of the town. This is a fabulous example of Swiss culture melting into English eccentricity – a place where the urbane greets the mountains, all in fresh modern tones.
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Unapologetically vivid, this preferred pad of intellect and creativity is awash in Art Nouveau flamboyance tamed with clever 1950’s-inspired design interventions. A stylishly cool home of the arts, brushed with boldness.
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The historic city of Brig, unofficially founded in the Stone Age, is widely considered the “gateway to the Alps.” Here, skiing and hiking reign supreme, so join up with the Mountain Climbing Brigade, which since 1844 has helped explorers at heart embark on mountain expeditions.
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Twisted beams frame the 14th century frescos while a curatorial catalogue of designer classics delivers a modernist influence: the Widder Hotel is where medieval heritage meets Eames and Poliakoff slumbers against thick stonewalls. This is at the heart of Old Town Zurich and has both the luxury pedigree of a small Grand Dame Hotel and the eclectic charisma of a design diva.
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Tucked away at arms length to downtown Geneva, this luxury pied-à-terre is a designer oasis of sophisticated leisure right on the glistening shores of Lac Léman. Inside, a sharp philosophy of simple elegance, the scene is flamboyant with flashes of Afrique. Pools, tranquil lawns and a famed spa make this a unique, discrete destination.
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In the heart of Switzerland's Vals sits a 100-year-old pastoral villa restored in confident styling. Brücke 49 is small house peppered with designer Scandinavian elements, a smooth colour palette and personally salvaged pieces that make this the choice of the travelling creative.
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A cosmopolitan city known for its design, art, and music scenes, Zurich offers all this with magnificent views of the snowcapped Alps. With over 50 museums and more than 100 galleries, the Dada art movement was actually founded here at the legendary Cabaret Voltaire – which is now open to the public once more.
Vals was a hotspot before there were even words to describe one. According to archeological finds, this area was a bustling hub at beginning of the Bronze and Iron Ages, if not earlier, and humanity’s ancient ancestors were drawn in by the lure of its natural thermal baths.
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Wonderfully aged, chunky, twisted and rooted - built in the 17th century, the boutique Hotel Chesa Stüva Colani has not only been at home in the tiny mountain village of Madulain for centuries, the house Colani has never looked so good.
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