The Hide Hotel Flims is a new year-round suave lair of modern luxury alpine styling perched like a sleek boutique penthouse above the new Stenna Building. A re-thought mountain resort that flirts with the cosy traditions of the Alps paired with a narrative of fresh design tones, botanicals and natural materials, The Hide Hotel's design fuses progressive alpinist interiors with cool luxe and voguish sophistication.
The notion of modern mountain escapism is immediate – a distinctive architectural design that cleverly binds a vernacular of curved white concrete and large oversized glass creating the statement façade. The seductive form reflects the traditional tiered terraces of the slopes, The Hide is sleek, adopting the alpine topography that surrounds.
Inside this luxury lair of boutique style, the lobby is a series of open fluid spaces that play host to the lounge, the focal hub of The Hide Hotel. Crackling fireplaces, snug library and a canopy of deep velvet sofas, bucket swivel stools and wooden fur-clad benches make for perfect solialising. The Garden Sun Terrace skirts the eye-candy vistas - complete with resident DJ.
Interiors adopt references to the rawness of the Alps softened with a playful mid-century buoyance. Orchestrating the penthouse design of The Hide Hotel is Sweden’s award-wining architectural, design and creative agency Stylt Trampoli AB – aka artist and visionary, Erik Nissen Johansen. The cool kids of design have a strong penchant for modern alpine living and master the usage of raw materials in their natural state, dressing the finished interiors with refined textiles and layers of comfort that warm the soul.
The bedrooms and suites show a mastery in binding the traditional with modernity in creating a habitat on the edge of funky, whilst giving alpine heritage a well-deserved hug. Glass, raw stone, intricate metal work, fine wicker panels and exquisite full-length wooden marquetry are softened by rich velvets of dusted pinks, mustard and botanical verts – a designer cocoon for Hästens beds and smart lighting.
Interior favourites sourced from the likes of: Sängar, Designers Choice, Gervasoni, International Textil, Miró Miró, Örsjö, Milla Design, Delius, Casa Rosa/ Kirkby, Trapiche & Co, Bankeryd/Pholc, JAB, Globo, Tapwell, MYSON, Aliseo, Cosmic and Vega join forces to deck The Hide Hotel in designer sophistication.
The Hide Hotel Flims is a cultured mountain resort for the whole family with outdoor pursuits geared to both the winter habitat for the ski fraternity and the hiking junkies of summer, this all-year-round hotspot is set to become a modern alpine legend of polished sophistication and just enough ‘urban’ to keep things Martini cool.
Whether you seek an air-matured steak from the in-house maturing cabinets or favour a vegetarian feast - from gastro, fine dining or snacking après ski – at the core, casual dining at The Hide takes centre stage.
Under the direction of popular TV Chef and author, the maverick “kitchen rocker” Adrian Tschanz – foodies will love his dishes and appreciate his talent for re-thinking classic plates and sourcing only the best – from meats, sausages, cheeses to the best local fish.
A locavore by heart, Tschanz worked under Jan Leimbach at the 5-star Lenkerhof Gourmet Spa Resort, as well as Roland Trettl at Restaurant Ikarus in Salzburg.
He heads up both the all-day family Deli, and the Grill Restaurant – both serving hearty dishes from across the globe from Grisons to the Orient. The informal Deli has a traditional open oven which flavours the air with freshly baked dough, hot-pots, tagines and those famous Swiss grilled cheese sliders.
The Grill Restaurant with its open kitchen, serves fine cuisine without the stiff upper lip – refined tasty regional dishes go head to head with the best meats that Switzerland has to offer topped by some of the world’s greatest classics.
With panoramic views across the rooftops of Flims and mountain scenes, the 1,000m² Spa and Wellness hub of The Hide Hotel brings relaxation, sports and medical check-ups to the mountains. The favourite line-up of saunas, hot tubs, ice grotto and steam rooms beckon, and a treatment menu caters for both the chill aficionados to those seeking a herbal rub down post ski.
The Game Changers
The Hide Flims is fortunate to count three pioneering icons from the modern hospitality trade behind the creation – each with a particular skill set that helps define what being a modern hotelier is all about. The trio – two brothers and fellow industry insider, are long-time friends and already have had several success stories under their entrepreneurial belts including award winning Spedition Hotel in Thun. With pitstops in Swiss hotel legends, the trio are determined pioneers of casual luxury – "all the services, all the style - just not the stiff pretence.”
A natural hotelier being born into a family of long established restauranteurs, it was a fast-pace journey for Daniel Mani to continue the family legacy.
After graduating Daniel wasted no time in working alongside industry legends like Jacky Donitz (Hotel Zürich) and at the tender age of 25 starting his first business venture.
A lecturer, entrepreneur, gastronome, and hotelier, Daniel is an ambitious character with an infectious passion for hospitality and his beloved homeland of Switzerland.
Günter Weilguni also learned his trade from scratch.
After graduating from hotel business school in Zurich and completing courses at Cornell University in New York, he gained his first professional experience on cruise ships.
Subsequent posts included Hotel Baur au Lac in Zurich and Sunstar in Grindelwald.
Recently crowned “Hotelier of the Year” in 2017, Günter is a marketing guru with a clear understanding of what today’s traveller seeks in a hotel, “hotels of modern luxury are relaxed in nature with excellent service and stylish in ambiance.”
After completing culinary training and graduating from Thun Hotel Management School, Manfred Weilguni held the posts of F&B Manager and deputy-director at Seiler Hotels Zermatt, Grand Park Hotel in Gstaad and Alpine Lodge in Saanen.
With a number of hotel success stories, Manfred is a passionate hotelier who believes that the "guest should always be centre-stage and our role is about providing an experience beyond just accommodation.”
The Hide Design Hotel Flims sits above the Stenna mountain pavilion featuring a cinema, ‘Kinder City’ for the kids, shopping mall and the onsite ski-rental, mountain recreation experts, Weisse Arena.
With the ski lifts Foppa and Tal Station right on the doorstep, access to the natural beauty of Flims Laax Falera with its 224km pistes is simple affair using the clever inhouse Mountain Concierge Services.
The location at the gateway to the Grison Alps with direct access to Ticino is ideal for several urban centres: Zurich, St. Gallen and Basel, plus southern Germany.
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