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A maritime urban city known for its chic minimalism — from clothes to architecture to healthy eating — Stockholm’s quiet sophistication seamlessly marries its royalist heritage with modernist functionality.
Throughout the some 14 islands (holm) that make up the city, you’ll find bespoke fashion houses and furniture stores, world-famous makeup studios, and even a taste of Swedish history care of the Gamla Stan, Stockholm’s medieval cobble stone paved “old city.” For a taste of Stockholm today, walk down Västerlånggatan, the main drag which offers kitschy craft boutiques and waffle shops, stop by Södermalm & Långholmen for a taste of the trendier side of the city, or make your way to the “shopper’s paradise” of Östermalm & Gärdet, ground zero for Sweden’s famous casual-luxury culture.
The most stylish place in Stockholm - the ever so lovely Ett Hem is a residency of style. It's all about simplistic, chilled luxe with the all those wonderful creature comforts that define what living-in-style is about, a hotel that breaks the mould, a home purposefully casual, quietly elegant and aesthetically intelligent.
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Camilla Wellton, a pioneer of individual and independent design, is a firm believer that following one’s heart, intuitions and senses, holds the key to an accomplished life.
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There are plenty of reasons for not wearing a helmet – it seriously messes up your hair, it’s way to big and bulky to carry around in a bar, and, well, let’s not go into the nerd factor. But, are any of these good reasons? Not really.
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Meander through the historic cobblestone streets of Stockholm’s Old Town and you’ll soon discover Lena M Sweden – a traditional Swedish handicrafts shop that doubles as the design studio of its charming owner, Lena M Karlsson.
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A funky creative home to fashionistas and hipsters, trendy grandmas and urban kids - this is where generations mix with ease. Hotel Flora’s playfully light, vibrant boutique interior sees the modern designer hotel fused with Nordic confidence and a nudge of hot Brooklyn vibe.
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On the shores of the westernmost coastline of Sweden, the port town Gothenburg gazes out to open seas across the archipelago. Known affectionately as “Little London”, Sweden’s second city is enjoying resurgence as one the hottest and must-do places to visit.
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DESIGN BY US is owned by Rasmus Larsson and Lisette Bernhoft.
Rasmus has a degree from The Danish Design School and Lisette had extensive training and experience from Montana before coming to DESIGN BY US.
Two of our favourite cities collude – Vienna and Stockholm. Infamous Swedish design company Svenskt Tenn from Stockholm has teamed up with the artistic merits of the Hotel Altstadt in Vienna’s creative district to install a tribute to fellow Austrian, architect and master of modernism and applied arts – Joseph Frank and the new suite.
Meet Maria Svensson and Lisa Leierth, two wool-loving ladies from Gothenburg on the Swedish west coast. Based in an art-collective studio space with ten other designers and artists, they create the knitwear that they had always dreamed of wearing as spotted by the owners of the creative fashionista den of Gothenburg, HOTEL FLORA.
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There are plenty of reasons for not wearing a helmet – it seriously messes up your hair, it’s way to big and bulky to carry around in a bar, and, well, let’s not go into the nerd factor. But, are any of these good reasons? Not really.
read more
Maybe, like us, you had no clue that Sweden has a thriving surf culture, but I’ll bet you that, considering the Swedes’ reputation for relaxed perfection, it’s totally awesome!
Meander through the historic cobblestone streets of Stockholm’s Old Town and you’ll soon discover Lena M Sweden – a traditional Swedish handicrafts shop that doubles as the design studio of its charming owner, Lena M Karlsson.
read more
Camilla Wellton, a pioneer of individual and independent design, is a firm believer that following one’s heart, intuitions and senses, holds the key to an accomplished life.
read more
Together this is the charismatic Scandi couple behind the fashionable Hotel Flora Gothenburg, who love quaffing over a chilled Pinot Noir, adore New York and are most definitely made in Sweden.
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Welcome to Gothenburg, otherwise known as ‘Little London’ and one of Sweden’s best-kept secrets. If you ever feel the need to breath in some refreshing Scandinavian air but are looking for a slower pace of life than the fast moving New York vibe of Stockholm, Gothenburg on Sweden’s west coast is surely the place to be.
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It is true that winter in Stockholm is a brave and bold beast, but the increased darkness does not diminish the beauty from this archipelago of Scandinavian islands, it just means that you have to look a little harder, and if possible, know where to look; well, this little style guide is here to help you.
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